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Bond Bound:

Ian Fleming and the art of Cover Design

Touring Exhibition
Edinburgh 5 July - 14 September 2008

JAMES BOND MERCHANDISE

A Stack of Ian Fleming Novels Reproduced courtesy of Pan Macmillan, London
Interior of the gallery © James Webb
Live and Let Die Reproduced courtesy of Penguin 2007
Goldfinger cover design by Rosanne Serra and Richie Fahey, Cover photo-illustration © Richie Fahey. Reproduced courtesy of Penguinr

The Fleming Collection is marking the centenary of the birth of Ian Fleming, creator of James Bond, with an exhibition of cover artwork from the books about the suave secret agent 007. The exhibition is collaboration between The Fleming Collection and Ian Fleming Publications working closely with Ian Fleming’s worldwide publishing partners. Loans will include unique and previously unseen archive material.

Fleming's own life was a fascinating backdrop for his stories of the renowned 007. Grandson of Robert Fleming (1845-1933), the founder of Flemings, Ian was the second son of Valentine and Eve Fleming. Ian was born in 1908 and educated at Eton. After a brief period at the Royal Military Academy at Sandhurst, he went abroad to further his education. In 1931, having failed to get an appointment in the Foreign Office, he joined Reuters News Agency. During the Second World War, he was personal assistant to the Director of Naval Intelligence at the Admiralty, rising to the rank of Commander. His wartime experiences provided him with first-hand knowledge of secret operations.

After the war Fleming became Foreign Manager of Kemsley Newspapers. He built his house, Goldeneye, in Jamaica and there at the age of forty-four he wrote Casino Royale, the first of his novels featuring Commander James Bond. By the time of his death in 1964, the James Bond adventures had sold more than forty million copies.

Ian Fleming's first biographer, John Pearson, has identified 15 January 1952 as the "birth date" of James Bond. The first book, Casino Royale, was published by Jonathan Cape in 1953. Ian Fleming worked on the cover design himself, describing it as one of 'exquisite symmetry and absolute chastity'. He sent the manuscript to Paul Gallico, who he had met in the course of his work at the Sunday Times, and Gallico was happy to give James Bond his first literary endorsement. "The book is a knockout."

The novels of Ian Fleming were immediately recognised as classic thrillers by his contemporaries Kingsley Amis, Raymond Chandler and John Betjeman. With the invention of James Bond, Ian Fleming created the greatest British fictional icon of the late twentieth century.

Bond Bound: Ian Fleming & The Art of Cover Design looks at all Ian Fleming’s books including the children’s story Chitty Chitty Bang Bang and Thrilling Cities - his collected travel journalism. However much of the exhibition charts the the role of artists and designers in creating and defining the Bond look. The covers of Bond novels stretching back more than half a century provide a fascinating snapshot of society’s changes attitudes to sex, feminism and the changing international political climate.

Fleming’s first Bond novel Casino Royale was published in 1953 and the author worked on the cover design himself, describing it as one of “exquisite symmetry and absolute chastity”. Over the ensuing decades the front cover was changed on several occasions reflecting a more open attitude towards sex and later a move towards greater simplicity on book jackets.

Richard Chopping (1917-2008)
It is with great sadness to announce that Richard Chopping artist, illustrator and writer passed away on Thursday 17th April 2008.

Chopping was perhaps most famous for his work on the dust jackets of Ian Fleming's James Bond books. Chopping had been commissioned to create the book covers for Ian Fleming after being recommended to the author by renowned painter Francis Bacon.

Chopping illustrated nine Bond books for Fleming.

Rauschenberg Special offer at The Fleming Collection
Robert Rauschenberg, who died on Monday 12th May 2008, was commissioned by Champagne Taittinger to create a limited edition bottle adn presentation box. It is the latest wine to join the limited edition Collection line up making a total of 11 Collection wines.

The Rauschenberg Collection is a visually arresting collage dominated by a cockerel astride a church steeple, over a coastal scene. Behind these, rulers and numerical slides dissect the bottle vertically and horizontally amid a collage including stamps of Robert Kennedy and photography.

Taittinger Rauscheberg Collection 2000 is available to guests of The Fleming Collection at £130 per bottle with presentation box (normal RRP £150), including a £10 donation per bottle to The Fleming Collection. Price includes VAT and delivery to UK mainland address.


Reproduced courtesy of Champagne Taittinger

Email: sales@hatch.co.uk attention Lynn Murray or Rachel Hollinrake
or telephone 01344 871 800, quoting: "Rauschenberg/The Fleming Collection".

In association with:

THE FLEMING COLLECTION

Touring in association with:

Principle Exhibition sponsors:

Exhibition sponsors:

Other Donors:

Anya Hindmarch, Aston Martin of Stratstone, Brora, Brown's Hotel, Norroy & Ulster King of Arms, Eon Productions, Eton College , Financial Times, Fleming Family and Partners, Financial Times, Floris Ltd, Ian Fleming Publications Ltd, Imperial War Museum, Jooal Fine Jewellry, Joy Travel, Little Scarlet Tiptree Jam, May Fair Hotel, Ararat Park Hyatt Moscow, Orkney Rose, Penhaligons, Pickett, Rococo Chocolates, RAC, RSAMD, Selfridges, Silvercane Tours, Simply Flowers, Taittinger Champagne, The Fleming Collection, The Orient Express, The Ritz, Tiffany & Co, Virgin Airways, Wartski, West London Shooting School, Zelens Skin Science

For more information on the Ian Fleming Centenary visit www.ianflemingcentenary.com/


© 2007 The Fleming Collection